I work in strategic brand design and digital product, helping organizations build clear, coherent and long-lasting identity systems. I’m interested in design when it brings order, provides direction, and connects strategy and execution without unnecessary noise.
I have over 30 years of experience in brand and design. Throughout my career, I have led teams and projects in national and international consultancies, founded several studios, and held creative and brand leadership roles. My approach is consistently strategic, with a strong focus on coherence, brand governance and real-world implementation.
I have worked on comprehensive brand projects at an international level — across Europe, the Americas, Africa and the Middle East — and in a wide range of sectors, including real estate, food & beverage, hospitality, pharmaceutical, energy, financial services, telecommunications, FMCG and industry. This diversity has shaped my methodology, perspective and ability to adapt without losing clarity or criteria.
Over the years, I have collaborated with leading companies and institutions on projects involving positioning, identity, brand architecture and visual systems.
Some of the clients I have worked with include: Amazon, Mahou-San Miguel, Lexus, Ikea, Merck, Fundación Santander, Wallapop, Acerinox, IEF, Coca-Cola, Marqués de Riscal, Brabante Cervezas, Grosvenor, Procter & Gamble, FRV, Colliers, Four Seasons, Singular Bank, Powen, Acciona, Sotogrande, Levitt, Museo Palacio de Liria, The Wine & Country Club, Mabel Capital, Harmon, Mutua Madrileña, Voltio, Casino Gran Madrid, Vivanta Dental, Oralis, Grupo Social ONCE, ILUNION, Familia Fernández Rivera, Palladium Hotel Group, Cofares and Fundación Microfinanzas BBVA.
I hold a degree in Fine Arts from the University of Salamanca and currently serve as a lecturer and member of the Design Advisory Board at Universidad Francisco de Vitoria.
f you’d like to get in touch, you can write to hello@dimasgorostarzu.com